Many e-mail messages are automatically removed by either spam filters or the recipient filters to remove advertising e-mails. Your options to grab the recipient’s attention are limited to a subject line with e-mail. That has to be a very compelling 140 characters! With Direct Mail, you can use colour, shape, content, texture, samples and personalization to engage your audience and keep their interest.
Direct Mail can help boost brand awareness and visibility. It helps you maintain and build customer relationships. You can personalize your message to keep in touch and establish more meaningful communication with clients, so that when ther’re making purchase decisions, your business will be top of mind.
You can acquire new customers using Direct Mail to target “best” prospects, even if you don’t have individual street addresses. With Direct Mail, you can target geographic, demographic and lifestyle segments so people are more likely to respond to your offer which can transform prospects into valued customers.