key to growing sales using any form of direct marketing is
knowing who you are looking for.
Direct Mail, like any other form of marketing, is most effective when it reaches the right person. That may be someone who has used your services in the past, someone whose demographic matches closely with your most valued customers, or even someone who lives within a certain geographic region.
If you don't have a list, you can use unaddressed admail targeting to reach prospective customers based on neighbourhood analysis. If you want to target personally with addresses, there are list options that can be used to help you reach prospective customers or donors based on very specific demographic criteria, with the option to suppress current members or customers. Of course, you want to keep in touch with your current clients, but they can get a different offer, or perhaps a regular newsletter (such as this one) instead of an offer.
What kind of demographic targeting information is available? It includes such factors as age, gender, marital status, home ownership, family size, income level, hobbies and interests, pet ownership, and so on. Unlike most Direct Mail lists available for rental and/or purchase, the lists that we are recommending are NOT pulled from the telephone directories (obvious accuracy problems with apartment/unit numbers as well as an increasing tendency for people to not have home phone lines).